When I received the email saying I’d been nominated for Digital Super Hero 2025, my first reaction was:
Wait, by whom?

Then I realized someone actually noticed my work, appreciated it, and thought it was worth nominating. That truly made me happy.

Not (just) because it strokes the ego a little, but because marketing has always been more than a job for me.
It’s the art of understanding people and finding the right way to connect with them.
And that’s something I try to pass on not only in my daily work but also by helping young talents and fellow marketers learn, discuss, and stay inspired by what’s new in our industry.

From print to TV to digital, I’ve experienced almost every corner of marketing over the past two decades from classic brand communication and media planning to strategy, creative work, and data-driven digital ecosystems.
And I’ve often caught myself already wanting to learn the next big thing before finishing the last one.
Marketing has become so much broader conceptually, technologically, and culturally that keeping up to date today takes quite an effort.

I’ve invested in books (from Byron Sharp and Caroline Criado-Perez to Marco Hassler and Armstrong), devoured podcasts (“Beyond Pageviews,” “Der Digital Stratege,” “Daliana’s Game”), completed countless online courses (HarvardX, Udemy, LinkedIn Learning), absorbed knowledge from YouTube, TikTok & Co. – and, most importantly, learned from great people: colleagues who are just as curious, critical, and passionate as I am.

Equally inspiring are the talks from our media agency, which always manage to spark new ideas as well as the brilliant voices I follow on LinkedIn (I like to call them my influencers): Philipp Baron Freytag von Loringhoven, Dr. Augustine Fou, Axelle Malek, Alex Wang, Viktoria Schnaderbeck, Mina Saidze, and many others whose posts regularly make me pause and reflect.

My website, my blog, and my personal branding none of that came from a calculated plan.
It all started from curiosity.
I wanted to understand how to build structures, make content visible, and use technology meaningfully. Out of pure curiosity, I even built a small API just to see how AI solutions could be integrated.

Maybe that’s what the real superhero moment is: when you realize that all those small steps, mistakes, and learnings add up to something that inspires others.

That’s why this nomination means so much to me. Because it didn’t come from a distant jury, but from people in our own industry people who know that marketing isn’t a sprint, but a marathon.
One that’s only fun if you run it with passion.

Thank you for the recognition.
And before I forget you can vote here → digitalsuperhero.at